Top 5 Tips for Marketing Your Business Online

Published by:

Looking for some basic online marketing tips for your business? While there are hundreds of suggestions we can come up with, here are some of the top 5 tips for marketing your business online that I have found most helpful.

Top 5 Tips for Online Business Marketing

1. Social media

Social media marketing produces almost double the marketing leads compared to direct mail, telemarketing, and other online marketing strategies. However, using social media as a marketing strategy can sometimes become overwhelming to the marketer. Therefore, it is advisable to choose the best social media platform where your customers, prospects, and industry leaders can freely engage each other. Some of the best social media forms to market your business include Facebook, LinkedIn, twitter, and Google+. Create a social media page, build your presence there, connect and share your contents, and finally do not forget to join in engaging discussions with your customers.

2. Blogging

This is one of the best online marketing strategies for any business. Create a blog for your business and start providing your prospects and clients with informative and non-sales content. Post fresh and reliable content. Focus on the blog’s SEO ranking – ability for your blog to rank top on search engines. In addition, post blogs regularly. The more you blog, the more traffic your site gets and the better chances for it to rank top on search engines. In addition, do not forget to add a call to action on every blog you post. This might help generate more leads to your blog and you can turn the leads to prospective customers. If you own a ecommerce site like or, then Blogging is even more important. Many ecommerce sites to not have much text on each product pages. A blog can help solve this as well as adding much needed unique content.

3. Create a solid website and create back-links to the website

If the foundation of your business online is shaky, you don’t expect to convert your prospects into sales. Think about your own online buying tendency, would you purchase from a company does have a website or one with a website which looks like college student’s project? Or, would you consider purchasing from a company with an organized, clean and professional website? Well, my guess is as good as yours. If you have a website like, this boating site, Then you can do both. Get your site up and running while finding quality backlinks. As you slowly build backlinks you can be make upgrades to your site. Make the website easy for your visitors to navigate through its pages.

4. Create a landing page

Create a landing page for your website where you can drive your visitors towards. This makes it easier for your visitors to find products and navigate easily through your website. Allow visitors to reach your products with as few clicks. With anything more than four clicks, the clients are more likely to lose interest in the products. If possible, consider including your best selling products on your homepage.

5. Leverage email marketing

One of the best ways to engage your customers is by email marketing. However, if you keep it solo, you are really limiting its ability. Always keep constant contact with your customers by integrating your email marketing strategy with other online marketing campaigns. If you are running a Facebook campaign, increase the number of people by notifying your emails subscriber list of engaged customers.

Well, those are the top 5 tips for marketing your business online.